LinkedIn just leveled the playing field

LinkedIn has made the world of business a much smaller place. The contacts you seek are no longer separated from you by six degrees; the number is down to one, two or three in most cases if you are on LinkedIn, by far the most successful and vibrant of all professional networking sites.

And it has leveled the playing field in ways one could not have imagined. The community of LinkedIn users can now be used by anyone for accessing faraway markets, landing dream jobs, raising capital, attracting the best of talent, building corporate brands and more. What you can achieve is limited only by your imagination and effort. The ingredients are all there to whip up something profitable for yourself.

And it is not rocket science.

This book is full of ideas, real cases and suggestions on how to get LinkedIn to work for you. Because, as you will see, LinkedIn works for you even as you sleep.

Can you afford to be ‘Linked Out’?

“LinkedIn is great for business development. I think I can get to almost any company via one or two connections. After all, people would much rather work with people who their friends know and trust.” - Guy Kawasaki, Successful entrepreneur, global investor, best-selling author and columnist, USA